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Premium ASO check passed

Validated by AI strategist and quality checks.

Premium ASO Check Passed

Validated by AI strategist + deterministic App Store quality checks.

Opportunities

Optimized metadata recommendations — the fastest way to improve your App Store visibility.

Recommended App Store Update

AI-generated ASO recommendations, validated by deterministic App Store quality checks.

App Name

Medium

Duolingo: Learn Tagalog

Subtitle

Medium

Beginner Filipino lessons

Keyword Field

Medium

vocabulary,phrases,pronunciation,travel,audio,quiz,practice,words,language,heritage,daily

Promotional Text

Medium

Learn practical Tagalog with photo-based lessons, native pronunciation, everyday phrases, and quick practice modes for beginners.

What's New

Medium

New beginner lessons, improved pronunciation audio, and faster practice modes.

Recommended Description

High

Learn a new language, chess & more with the world's most downloaded education app! Duolingo is the fun, free app for learning 40+ languages through quick, bite-sized lessons. Practice speaking, reading, listening & writing to build your vocabulary & grammar skills. Designed by learning experts & loved by hundreds of millions worldwide, our lessons make learning effective & fun and help you prepare for real conversations in Spanish, French, Japanese, Korean, Chinese, Italian, German, English and more. And now, you can learn CHESS on Duolingo! Whether you're a total beginner or looking to level up your game, you'll love learning chess the Duolingo way. Play matches and fun chess lessons for all levels, no matter the language - chess, ajedrez, xadrez, schach, Шахматы, الشطرنج. • Chess: Learn the moves, level up your game & play matches in our Chess course. Learn the basics, solve fun chess puzzles & improve your strategy with guided lessons. Whether you're new to chess or already play, our course is designed to help you have fun and build real skills. Checkmate! • Math: Forget lectures and math worksheets! Built by learning experts, our Math course makes math feel like a game. Boost learning and fight the summer slide with standards-aligned math lessons for elementary school, middle school, and high school students. • Music: Learn how to read music & play songs in our Music course, no instrument needed! Using an on-screen keyboard, you'll learn bit-by-bit. Whether you're learning a language for travel, school, career or your brain health, you'll love learning with Duolingo. Why Duolingo? • Duolingo is fun & effective. Game-like language lessons & fun characters help you build speaking, reading, listening, & writing skills, plus enjoy fun chess & competitive online chess in one app. • Duolingo works. Designed by learning experts, Duolingo has a science-based teaching methodology proven to foster long-term knowledge retention across language lessons & chess lessons alike. • Track your progress. Work toward your learning goals with playful rewards & achievements when you make practicing language lessons or chess online part of your daily habit. • Join millions of learners. Stay motivated with competitive Leaderboards as you learn languages & play chess online alongside our global community. • Every course is free. Learn Spanish, French, German, Italian, Russian, Portuguese, Turkish, Dutch, Irish, Danish, Swedish, Ukrainian, Esperanto, Polish, Greek, Hungarian, Norwegian, Hebrew, Welsh, Arabic, Latin, Hawaiian, Scottish Gaelic, Vietnamese, Korean, Japanese, English, & even High Valyrian! And now, learn Math, Music & improve your Chess skills with fun, bite-sized lessons. What the world is saying about Duolingo: "Far & away the best language-learning app." - The Wall Street Journal "This free app & website is among the most effective language-learning methods I've tried… lessons come in the form of brief challenges, speaking, translating, answering multiple-choice questions, that keep me coming back for more." - The New York Times "Duolingo may hold the secret to the future of education." - TIME Magazine "Duolingo is cheerful, lighthearted & fun." - Forbes "I Can't Stop Playing Duolingo Chess." - Wired If you like Duolingo, try Super Duolingo for 14 days free! Learn a language fast with no ads & get fun perks like Unlimited Energy & Monthly Streak Repair. If you choose to purchase Super Duolingo, payment will be charged to your Apple account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Auto-renewal may be turned off at any time by going to your settings in the App Store after purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. Privacy Policy: https://www.duolingo.com/privacy Terms of Service: https://www.duolingo.com/terms

Screenshot Headline Order

High
  1. 1. Learn Tagalog Naturally
  2. 2. See It. Hear It. Say It.
  3. 3. Native Pronunciation
  4. 4. Practice Everyday Words
  5. 5. Built for Beginners
  6. 6. Filipino Vocabulary That Sticks

Why this wins

This keeps the Duolingo brand, adds broader Filipino search coverage, captures beginner lesson intent, and moves secondary discovery terms like vocabulary, phrases, pronunciation, travel, audio, quiz, practice, words into the keyword field.

Do Not Use

Duolingo: photo enhancer

Generic or cross-category phrase for language learning apps.

Duolingo: image upscaler

Generic or cross-category phrase for language learning apps.

Duolingo: fix blurry photos

Generic or cross-category phrase for language learning apps.

Duolingo: video enhancer

Generic or cross-category phrase for language learning apps.

Duolingo: ai photo

Generic or cross-category phrase for language learning apps.

Duolingo: upscale image

Generic or cross-category phrase for language learning apps.

Duolingo: network speed test

Generic or cross-category phrase for language learning apps.

Duolingo: wifi speed test

Generic or cross-category phrase for language learning apps.

Duolingo: ping test

Generic or cross-category phrase for language learning apps.

Duolingo: speed test

Generic or cross-category phrase for language learning apps.

Duplicating title/subtitle terms in keyword field

Wastes the 100-character keyword field.

Before / After Coverage Summary

Before coverage

duolingolanguagelessons

After title/subtitle coverage

beginnerduolingofilipinolearnlessonstagalog

Keyword field support

vocabularyphrasespronunciationtravelaudioquizpracticewordslanguageheritagedaily

Strategic improvement

The new metadata covers brand, language, learning intent, beginner intent, vocabulary, pronunciation, travel, heritage, and daily learning use cases.

Metadata Recommendations

ASO recommendations with quality scores, intent-driven copy, and conversion-focused headlines.

Strategist debug details
AI strategist source: Deterministic fallback
Quality gate: Passed
search-first: Duolingo: Learn Tagalogconversion-first: Duolingo: Tagalog Lessonsbrand-first: Duolingo: Learn Filipino

App Name

60/100Optimized
Better Conversion ClarityLow Generic Risk

23/30 characters

Current

Duolingo: Language Lessons

Duolingo: Learn Tagalog

Quality score60/100
Search relevance: 6/10Conversion clarity: 8/10Keyword efficiency: 4/10Character efficiency: 10/10Uniqueness: 6/10Generic risk: Low

Combines brand with highest-intent search phrase for discoverability.

App name options (2)

App Name

25/30 characters

Duolingo: Tagalog Lessons

App Name

24/30 characters

Duolingo: Learn Filipino

Brand naming variants (3)
VariantFormatScoreRationale
Duolingo: Language LessonsCurrent
Descriptive50/100Uses a descriptor to surface feature keywords in the app name. Aligns with common competitor naming patterns.
Duolingo Language LessonsCurrent
Descriptive50/100Uses a descriptor to surface feature keywords in the app name. Aligns with common competitor naming patterns.
Duolingo
Compound41/100Compound brand is memorable and matches apps like iScanPDF or EditPDF. Less common among competitors, but may differentiate the brand.

Subtitle

61/100Optimized
Better Conversion ClarityLow Generic RiskUses 25/30 Characters

25/30 characters

Current

Languages, Math, Music & Chess

Beginner Filipino lessons

Quality score61/100
Search relevance: 6/10Conversion clarity: 8/10Keyword efficiency: 4/10Character efficiency: 10/10Uniqueness: 7/10Generic risk: Low

Describes concrete learning intent within 30 characters.

2 alternate subtitles

Subtitle

22/30 characters

Words, audio & phrases

Subtitle

24/30 characters

Beginner Tagalog lessons

Keyword Field

54/100Optimized
High Search IntentLow Generic Risk

89/100 characters

vocabulary,phrases,pronunciation,travel,audio,quiz,practice,words,language,heritage,daily

Keyword strategy

Core function: vocabulary, phrases, pronunciation, travel, audio, quiz, practice, words, language, heritage, daily

Skipped title/subtitle: beginner, duolingo, learn, lessons

Removed low-value: ads, after, all, any, auto, away, back, bit, bite, come, days, end, even, far, feel, form, fun, game, high, hold, join, keep, like, long, love, math, may, now, off, part, play, privacy, read, stay, stop, subscription, term, try, user, wall, york

Character usage: 89/100 (89%)

Excludes title/subtitle terms such as beginner, duolingo, learn, lessons when already covered. Removes low-value terms like ads, after, all, any, auto, away.

Quality score54/100
Search relevance: 7/10Conversion clarity: 5/10Keyword efficiency: 5/10Character efficiency: 10/10Uniqueness: 3/10Generic risk: Low

Packs high-intent terms not already in title or subtitle.

Promotional Text

71/100Optimized
Better Conversion ClarityLow Generic RiskStrong Keyword Coverage

129/170 characters · target 140–170

Learn practical Tagalog with photo-based lessons, native pronunciation, everyday phrases, and quick practice modes for beginners.

Quality score71/100
Search relevance: 6/10Conversion clarity: 10/10Keyword efficiency: 10/10Character efficiency: 10/10Uniqueness: 3/10Generic risk: Low

Benefit-focused copy explaining what the app does and who it helps.

Description

78/100Optimized
High Search IntentLow Generic RiskStrong Keyword Coverage

3971/4000 characters

Current

Learn a new language, chess & more with the world's most downloaded education app! Duolingo is the fun, free app for learning 40+ languages through quick, bite-sized lessons. Practice speaking, readin

Learn a new language, chess & more with the world's most downloaded education app! Duolingo is the fun, free app for learning 40+ languages through quick, bite-sized lessons. Practice speaking, reading, listening & writing to build your vocabulary & grammar skills. Designed by learning experts & loved by hundreds of millions worldwide, our lessons make learning effective & fun and help you prepare for real conversations in Spanish, French, Japanese, Korean, Chinese, Italian, German, English and more. And now, you can learn CHESS on Duolingo! Whether you're a total beginner or looking to level up your game, you'll love learning chess the Duolingo way. Play matches and fun chess lessons for all levels, no matter the language - chess, ajedrez, xadrez, schach, Шахматы, الشطرنج. • Chess: Learn the moves, level up your game & play matches in our Chess course. Learn the basics, solve fun chess puzzles & improve your strategy with guided lessons. Whether you're new to chess or already play, our course is designed to help you have fun and build real skills. Checkmate! • Math: Forget lectures and math worksheets! Built by learning experts, our Math course makes math feel like a game. Boost learning and fight the summer slide with standards-aligned math lessons for elementary school, middle school, and high school students. • Music: Learn how to read music & play songs in our Music course, no instrument needed! Using an on-screen keyboard, you'll learn bit-by-bit. Whether you're learning a language for travel, school, career or your brain health, you'll love learning with Duolingo. Why Duolingo? • Duolingo is fun & effective. Game-like language lessons & fun characters help you build speaking, reading, listening, & writing skills, plus enjoy fun chess & competitive online chess in one app. • Duolingo works. Designed by learning experts, Duolingo has a science-based teaching methodology proven to foster long-term knowledge retention across language lessons & chess lessons alike. • Track your progress. Work toward your learning goals with playful rewards & achievements when you make practicing language lessons or chess online part of your daily habit. • Join millions of learners. Stay motivated with competitive Leaderboards as you learn languages & play chess online alongside our global community. • Every course is free. Learn Spanish, French, German, Italian, Russian, Portuguese, Turkish, Dutch, Irish, Danish, Swedish, Ukrainian, Esperanto, Polish, Greek, Hungarian, Norwegian, Hebrew, Welsh, Arabic, Latin, Hawaiian, Scottish Gaelic, Vietnamese, Korean, Japanese, English, & even High Valyrian! And now, learn Math, Music & improve your Chess skills with fun, bite-sized lessons. What the world is saying about Duolingo: "Far & away the best language-learning app." - The Wall Street Journal "This free app & website is among the most effective language-learning methods I've tried… lessons come in the form of brief challenges, speaking, translating, answering multiple-choice questions, that keep me coming back for more." - The New York Times "Duolingo may hold the secret to the future of education." - TIME Magazine "Duolingo is cheerful, lighthearted & fun." - Forbes "I Can't Stop Playing Duolingo Chess." - Wired If you like Duolingo, try Super Duolingo for 14 days free! Learn a language fast with no ads & get fun perks like Unlimited Energy & Monthly Streak Repair. If you choose to purchase Super Duolingo, payment will be charged to your Apple account, and your account will be charged for renewal within 24-hours prior to the end of the current period. Auto-renewal may be turned off at any time by going to your settings in the App Store after purchase. Any unused portion of a free trial period, if offered, will be forfeited when the user purchases a subscription to that publication, where applicable. Privacy Policy: https://www.duolingo.com/privacy Terms of Service: https://www.duolingo.com/terms

Quality score78/100
Search relevance: 10/10Conversion clarity: 5/10Keyword efficiency: 10/10Character efficiency: 10/10Uniqueness: 10/10Generic risk: Low

Opens with user outcome, not technical architecture.

What's New

69/100
Better Conversion ClarityLow Generic RiskStrong Keyword CoverageCleaner Release Notes

78/4000 characters

Current

Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.

New beginner lessons, improved pronunciation audio, and faster practice modes.

Quality score69/100
Search relevance: 6/10Conversion clarity: 10/10Keyword efficiency: 8/10Character efficiency: 10/10Uniqueness: 10/10Generic risk: Low

Reads like real release notes without keyword stuffing.

Screenshot headlines

77/100Optimized
Better Conversion ClarityLow Generic RiskStrong Keyword CoverageScreenshot Copy Improved
  1. 1. Learn Tagalog Naturally
  2. 2. See It. Hear It. Say It.
  3. 3. Native Pronunciation
  4. 4. Practice Everyday Words
  5. 5. Built for Beginners
  6. 6. Filipino Vocabulary That Sticks
Quality score77/100
Search relevance: 6/10Conversion clarity: 10/10Keyword efficiency: 10/10Character efficiency: 7/10Uniqueness: 3/10Generic risk: Low

Benefit-led headlines that match the app category and support conversion.